Into the Maddening Crowd

zurich-airport

Photo credit: caribb / Foter / CC BY-NC-ND

I love the promise of airports.  While I’d certainly rather be the traveler than the volunteer chauffeur, I’m happy to drop off others when they need a ride.  I do it for the contact high of fluttery excitement, a feeling which taps into a pool of memories which still pulse with anticipation.  The trip up to the airport makes me feel like anything is possible.

I felt the same when we sent our Growing Gratitude app off to the App Store.  Clicking SUBMIT and pouring champagne, it felt like anything was possible.  One thing I have learned about being a volunteer airport chauffeur is that that feeling does not last.  The drive up is exhilarating with thoughts of fresh surroundings and the thrill of time spent out of context.  The drive home is still, quiet, lulling with thoughts of groceries and what’s on the DVR.  The post-App-Store-submission week was like that for me – still, quiet, lulling.  I was very aware of being the chauffeur and not the traveler, of groceries and what was on the DVR.

Our app arrived, safe and sound.  No worse for wear.  Looking incredibly like it had when we’d dropped it off the week before, even after having experienced so much.  Kansas City, Missouri to Cupertino, California.  Being one of 700,000 apps in the App Store is like being in a small airport where a year’s worth of travelers all show up for the same flight.  Crowded doesn’t cover it.

And instead of the drivers holding signs with passengers’ names on them, the travelers hold the signs.  “Want to launch birds at monkeys and make your DMV wait fly by?  I’m the app for you!”  “Manage your kids’ homework and keep track of the wine in your cellar for just $1.99!”

Ours shouts as best it can above the din, “I’m going to change the way we say thank you! I’m fun, easy, personal, authentic!  I’m free!”

There we are, at our destination and not at our destination.  We’re building a bigger megaphone, a taller platform, a bolder sign.  It’s fun launching birds at monkeys, and I love an app which organizes everything from my pantry to the bodega of my dreams.  But that’s not us.

Our team will help us drown out all that App Store clamor and lift us above the booming crowd because, in doing so, they lift up themselves as well.  Lift up each other.  Gratitude – feeling it, knowing it, sharing it, “getting” it – is good for us, for all of us.  “We cannot hold a torch to light another’s path without brightening our own.”  Let’s turn the amp up to 11 and spread the word!

We’ve arrived…kind of.  The end of the trip is the beginning of our great journey.  And as we’re on the verge of becoming the world traveler we dreamed of, sharing smiles across the globe, the exhilaration of what’s to come rattles our teeth, with all of the jolty vibration of a jet engine and the stomach-flipping anticipation of a trip into uncharted territory.

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For more about the Growing Gratitude app, visit our website & the preview of our app in iTunes.  We’re recruiting more gratitude pioneers to use our exciting new app and to help us spread the word – and their thankfulness.  “I’m going to change the way we say thank you! I’m fun, easy, personal, authentic!  I’m free!”

20 comments

  1. Beautifully written Amy. The way you describe the aftermath of submitting your app made me think of the let down after a big writing project. Once you turn it in and it goes on a journey of its own, it’s like “what do I do now?” I’d love to get your app but I don’t have an “i” anything. Are you doing an Android version too?

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