First Gear

My few weeks after the last post have gone like this: get up and get the boys ready, take my 4-year old to preschool, play with my 7-month old until he goes down for a nap, then race upstairs and work on my business plan until he wakes up, whether that’s 45 minutes later or 2 hours and 45 minutes later. I do the same in the afternoon if he takes a second nap. And then again at night if I’ve still got my wits about me.

I have been poring over research and blogs and professional association lit about the smartphone app market, where it’s been and where it’s headed. Who risks how much and how often to try to get their ideas out there like I’m working on doing with mine. How people collaborate – or don’t – and where to meet investors if you don’t live in Silicon Valley. It’s all fascinating to me, in a real and unlikely way. And while some people breathe business because money is, for them, the endgame, I see it all as means to an end.

My mission in this whopper of an adventure is gratitude for the 21st century. And while I’m not going to go into many more business details just yet, I believe it’s the worthiest of causes.

As a parent, does anything irk you more than moments when your own child could not be less grateful? It gets me right in the gut. Really. I do not love the prompting – “What do you say?” – how that feels as a parent or how inauthentic it feels to the recipient of the obligatory thank you. And it’s not just a matter of those two words, of course. I think gratitude is a way to view the world, a humility we don’t see enough, a way of grounding ourselves which cuts right through the noise of this modern life. It’s so much more than just two words.

I love taking time like this to think about the root of everything I’m doing. While the need to help provide for my family is strong, as is not wanting to bellyflop in front of basically everyone I know, the electricity which powers reading tech blogs and typing like a madwoman in my 90 degree office is the understanding that I have the chance to put something into the world that it may not have had without me and something it will be better for. I say that with belief, not arrogance.

And belief in an idea is basically all I have right now (unless you count the bones of a business plan which will surely need revision once someone else takes a look). But if behind one door there was $50,000 and behind the other the steadfast belief I feel that this can and will work, the choice is easy. While the funding is what I need to move forward, it’s my belief in this project which will help me navigate when the funding falls into place. So I am frustrated and impatient…and grateful.

(Hey there, Mother of Mayhem reader. First of all, my most sincere thanks for taking the time to read my stuff. It really means a lot to me. If you’d like to follow along on the more public, business face of this adventure, I invite you to visit our Coming Soon page, our FB page, and to follow us on Twitter . Stay tuned for more rock-your-world gratitude adventures!)



  1. WOW! You certainly have a busy life! I love your mission: ”My mission in this whopper of an adventure is gratitude for the 21st century,! I am sure you will receive the funding and everything else you require! Thanks for sharing this, Amy.

  2. Wishing you all the best in your mission! Having belief in your idea is a great place to start and I look forward to seeing what you are going to grace the world with. : D

  3. I love the name of your blog! So cute, it made me smile. And this post reminds me of me…playing with the little ones until they nap..then off to work. No napping when they do! 🙂 Lovely post.

  4. you are making me so excited!! I left a job to be home with my children 24-7 and I have never looked back.. i started my first business with 8 bucks and not a clue! I cleared 30k the first year.. You can do it.. I worked my behind off and studied hard to make my business.. but I was home and able with my kids! Go get it MOM..

    1. Thanks, Diva. Just knowing about women who have done what I’m trying to do (even if I don’t know you personally) strengthens my resolve. I appreciate your words of encouragement.

  5. Wishing you much success and please know that we at Honor Your Feminine Greatness are here to support you too 🙂

  6. Love that you do the back thinking (“the reason why”), rather than just the superficial reflection on the next physical step. And especially that you apply that to your child-raising as well as your business. Re your business and plan, are you familiar with SCORE? “With over 13000 volunteers in 347 chapters, we have the expertise you need to succeed.” It’s SBA-funded. Over the years, I’ve had some fabulous experiences and some tepid. But you can walk away if it’s not working for you …

    1. Sharon, I so appreciate the referral to SCORE. I had heard this from someone else but not followed up on it. Now it’s time to follow up. You always give such great advice.

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