In the beginning…

This journey actually started on my son Ivan’s second birthday. I was presented with a need and no way to fill it. As with many dilemmas in the parenting arena, there was no “app for that”. I created one, vaguely, in my head, and I stepped back out into the dining room with something in my hand to offer our party guests.

The idea remained filed somewhere in between “write that novel” and “don’t forget to ____ tomorrow” (the million things I did not get to even after the most productive day at work). I thought about the idea now and then and even shared it with my friend Lea over tacos one day, but it went no further.

Then, this winter, snuggled up with my newborn son Elias and scheming up how to stay that way, the idea jumped down out of the filing cabinet in my head and sat down right on the end of my nose. No kidding. I was in that body-conscious post-partum thing, or I would have taken a picture.

I started scheming in earnest then, with direction – two main directions, actually: how best to work the idea and how to get the funding to make it happen. Both are currently in the works. I have learned the hard way that development and funding are part of a vicious cycle: branding is expensive and necessary to get funding, but potential investors don’t take you seriously if you don’t have the basics, like a logo and a comprehensive look.

They say “it takes money to make money”. They are right. And probably rich. That sounds like something a rich person would say to someone like me. And then expect a thank you. Did you know many investors expect a tenfold return on their investment within five years? Seems like the thank you should be coming from them, no?



  1. Oh the things you learn when you start your own business! When I first started my business, it was definitely a learn-as-you-go process. Good luck!

    1. Nisha, I’m sure I will be mining your entrepreneurial wisdom as I get deeper into the process, though I know I’ll have to learn most things the hard way like everyone else!

  2. You go mother mayhem! We’re all right here behind you, and beside you, and lifting you up if, and/or when you need it! Knock-em dead sister, & thank you for being so, so, bold… and effing fierce!

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